Retail Promotion
Program
Your customers already love the horse world. The Retail Promotion Program gives them a way to give back to the people who make it run.
Partnership, Not a Pitch
The horse world's population is immense — and nearly every retail operation serves customers who are touched by horses, even those outside the show ring proper. Equestrian Aid Foundation has developed a customizable Retail Promotion Program that lets retailers demonstrate support for the equestrians we serve.
Whether you hold an in-store promotion, a raffle, a contest, or simply designate a percentage of sales revenue — your store becomes a bridge between your customers' passion and the professionals who make the equestrian world possible. Most donations are tax deductible for you and your customers.
The Retail Promotion Package
EAF handles the heavy lifting. The package includes everything from ready-to-use advertising to customer-facing donation cards — all customizable to your store's identity.
Sample Advertising
Ready-to-use promotional materials designed to tell the story of the equestrians you're helping — with room to customize for your store.
Customer Donation Cards
Printed cards that let customers contribute directly at the register — turning a routine purchase into an act of community support.
Hints, Tips & Templates
Practical guidance that helps your promotion run smoothly — plus a customizable letter customers can use to invite other retailers to join.
How to Get Started
Download the Program Package
Grab the complete Retail Promotion Program PDF — it contains everything you need to understand your options and plan your in-store activity.
Download the Package →Choose Your Format
Host an in-store promotion, a raffle or contest, or designate a percentage of sales revenue — your choice, your pace. Any format works, and EAF provides materials for all of them.
Engage Your Customers
Use the provided materials to invite customers in. The message is simple: the people who make the horse world run need our support, and here's how we can help together.
"It's a great message to share with the many customers and companies who support your store."
— Equestrian Aid Foundation
Tell Us About Your Store
Whether you're planning an in-store event, want to learn more about the program, or just want to understand what participation looks like — we'd love to hear from you. Fill out the form and someone from EAF will follow up within a few business days.
Who participates?
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Tack shops & equestrian retailers -
Feed & supply stores with horse customers -
Pet & farm supply businesses -
Any retail operation serving the equestrian community